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System of automatic lead qualification

Adaptive lead-qualification engine leveraging low-code tables and an intuitive settings page for real-time control of operating criteria.

System of automatic lead qualification — project screenshot

Project Plan

Duration

5 months

Country

Ukraine flag

Ukraine

Project Details

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Overview

The System of Automatic Lead Qualification is an adaptive, table-driven engine built entirely using low-code platforms, leveraging advanced formulas, logic, and automation. It turns every incoming client inquiry into a clear “approve” or “deny” decision, without the need for manual sorting or coding.

A dedicated settings page gives full control over operating criteria: budget thresholds, rating cutoffs, stream priorities, and upgrade/downgrade rules can all be tweaked in seconds. The system instantly re-evaluates all tickets whenever those values change, updating matches, hiding outdated ones, and ensuring every ticket reflects the latest standards.

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Key Features

  • Flexible Settings Table:

    All qualification rules (minimum budget, client rating, number of past projects, etc.) live in one place. Tweaking any number there immediately changes every future decision with no formulas to rewrite

  • Tiered Client Classification:

    Approved leads are automatically labeled as RICH, RESPECTABLE, AVERAGE, or POOR, making cash-flow potential visible at a glance

  • Upgrade/Downgrade Logic:

    Clients move up or down a tier based on real-time performance metrics, including hourly rate, project complexity, and feedback score

  • Stream-Type Filtering:

    “Preferred” streams allow VIP prospects to pass through lighter checks, while regular streams use stricter filters that are fully adjustable in settings

  • Anti-Duplicate Protection:

    If the same client appears in multiple streams, only the submission with the highest priority is considered, preventing wasted effort

Measurable Outcomes

The system delivers qualification 200–300% faster than the previous manual process. It finds five times more projects that match the company’s technology stack — all with zero coding required. The volume of successfully matched projects jumped fivefold.

Every decision is transparently logged, eliminating guesswork and ensuring that sales and delivery teams always understand why a lead was accepted or rejected.

System of automatic lead qualification — result

Results:

Adopting the System of Automatic Lead Qualification turns a slow, error-prone inbox into a high-velocity pipeline that consistently delivers the best-fit clients. Response times have accelerated by 200–300%, while the volume of matched projects has jumped fivefold, allowing more revenue opportunities to surface without adding headcount.

Settings can be tweaked in seconds, empowering business users to optimize criteria on the fly. The net effect is higher-quality leads, leaner operations, and a scalable process that grows with the business.

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